Marketing Skill is a must in performing your daily tasks. There are key things to be understood and utilized in your marketing, that you may have not noticed or may have not know about…
This report is not going into specifics about how to market or where to market, instead we’ll cover more important issues…
The difference between “passive” marketing and “aggressive” marketing - and what works best… The difference between “cost”, “investment”, and “asset income” marketing… The reasons that “Activity vs. Accomplishment” should always be considered in your daily marketing tasks… Niche Marketing and Targeting are also crucial…
What is the difference between “passive” marketing, and “aggressive” marketing…? Time, and results.
Placing ads, writing safelist emails, placing blogs, pay per click campaigns, community websites - these are forms of passive advertising… you place the ad and you wait to see what comes in. You are then at the mercy of many things, targeting and reaching your desired “niche” are where this form of marketing meets problems. In passive marketing, you want to be able to reach your desired targeted niche with what you place online… if you are not targeting the people who need what you have, you will make scarce sales, especially with passive marketing resources. The biggest benefit for your business that passive marketing offers are these… You can reach masses of people with your promotions, and you can save time. Many of the resources in marketing the A.I.M. Wealth Strategy are already specifically targeted niche areas for entrepreneurs.
This is also what makes distributing the A.I.M. Newsletter so powerful as a marketing tool - it is passive marketing, that specifically targets entrepreneurs with it’s content. Also, the marketing resources offered in the A.I.M. Wealth Strategy are “asset income” marketing resources, specifically targeted towards home marketing entrepreneurs and their needs. Specifically targeting a “niche” market, with services they need, while developing asset income marketing resources for the A.I.M. Wealth Strategy distributor. Your advertising pays you - before you use it.
Passive marketing will bring you the leads if done properly, and some sales can occur, but it is aggressive marketing methods where you make most sales…
Aggresive Marketing - sending personalized email, and making personal phone calls. Following up with your leads is where aggresive marketing comes into play. Personally inviting contacts is aggressive marketing also. The greatest benefit for your aggressive marketing is that you can generate many more sales aggressively than passively… the greatest burden that aggressive marketing brings you is time consumption…
It takes time to get on the phone and talk with people, it takes time to send personalized emails and invite your contact list… you make much more in sales, but it takes much more time to perform aggressive marketing methods.
Here’s the thing - you need both. You need good resources of large groups of people for lead generation, and you need to follow up with interested people aggressively in order to make the maximum possible sales…
Notice I used the term “interested people”… this is a significant point…
The last thing you want to do - because it wastes time, and drains you of positive energy - is to “chase” people… I don’t care what your current upline is telling you to do, NEVER chase people, it is a waste of your time. If you do manage to get that 1 sign-up in 1,000 “cold calls”… the person that enrolled usually doesn’t stay for long, because of several possible reasons - but the main reason is this… they weren’t interested to begin with. Any enrollments you gain from chasing people is setting yourself up for needing to constantly replace people lost due to drop out.
If a person does not answer your emails, or voicemail messages that you leave them - they are not interested and they are wasting your time… Scratch them off of your list.
Only call people that display an interest in what you have, these people don’t always join or buy, but they are the people that are most likely to join or buy - and they stay longer and build stronger - because they were interested in what you have to begin with.
“Cost Marketing” In cost marketing - you have no way of making your money back without sales being produced, and you have no “bearings” on what will be returned from your marketing… pay-per-click is the biggest culprit of cost marketing, depending on keywords - that the highest bidder owns - without any reference to where you get placed in rankings, and usually being displayed to “tire kicking” people that don’t have a great amount of interest…
Most of the search engine crowd is “just looking”… but you can make sales there with minimum damage done to your credit card - with the right methods - more on that can be found in the A.I.M. Newsletter…
“Investment Marketing” In investment marketing, you know the numbers… If I send out 100 emails, and 3% of the people that receive the emails will buy or join, then I know what is coming back from my effort… If I have a service that offers me “displays” of my sign-up page, and the sign-up rate is 10% from viewers of this page - I buy 1,000 displays from the service… then the average return would be 100 sales or sign-ups from buying the displays… If the displays cost $100. and I am selling something that costs $50. - then I can figure on an average return of $500. for the investment of $100. - which makes my profit margin $400. after paying for the display service…
This type of marketing isn’t cost - it is investment. The averages may vary from time to time, but if you know what numbers you are dealing with, then you’ll have a pretty good idea of what the “round figure” profit margin will be from the marketing investment.
“Asset Income Marketing” Hands down - the best that you can have. In asset marketing, you are making money before placing an ad from the service because you represent the service, and you have gained enough enrollments into the service that the income generated is above the expense of the cost - before you advertise a single thing using the service. It is this form of marketing that the A.I.M. Wealth Strategy is based on. You create income from your marketing resources - which not only pays for the service you use to advertise, but generates profits well into asset income amounts.
Every component of the A.I.M. Wealth Strategy is an asset income generator, as well as a marketing resource for your business building - and the A.I.M. Newsletter is the delivery vehicle for your promotions of these asset income generating advertising resources.
Last, but certainly not the least consideration you should make in any form of marketing you do, is this…
“Activity vs. Accomplishment”
Activity vs. Accomplishment is your balance sheet - of time consumption vs. gains… if what you are doing, isn’t working to bring accomplishment - then it is a waste of your time to continue the activity…
Here’s the thing - it takes patience to measure your results when considering “activity vs. accomplishment” sometimes 6 months or more is needed. What you are doing may work, if you tweek something here or there to make improvements. Never abandon proven methods, if it isn’t working for you - but works for other people, then you need to find out what it is that they are doing differently and adjust your routine. If you are testing something, and it isn’t showing accomplishment (results) - and you’ve tweeked the routine a couple of times - it still doesn’t show results… By all means abandon that method and find another method to work with.
“Develop systems and routines that bring consistent results, and perform those routines over and over again.” This is what brings steady gains in your business. Many businesses offer systems, and the A.I.M. Wealth Strategy certainly offers excellent asset marketing resources, but the routine is up to you…
Everyone’s schedule is different, and you must market around your life’s schedule. Being consistent on a daily basis is crucial, and there are many marketing systems available in many companies - but you have to provide the routine of daily consistency - or your business will suffer no matter what system you are using.
Trust the “Law of Averages”…
The law of averages states “If you do a certain thing, “x” amount of times, then “x” will be the average of return.”
Some days you will get average returns, some days below average, and some days above average - but over a certain period of time, the averages always show up if you are consistent. The way I learned of how the law of averages work was this…
In my first company, the average rate of return was 1 sale for every 100 people contacted… So I go out and contact 100 people - no sales happened… I called my coach and said, “Hey, I contacted 100 people, but made no sales…” He said to me - go out and contact 100 more people. So I go out and contact 100 more people - no sales happened… I called my coach again and said, “Hey, I contacted 100 more people but made no sales…” He then said to me, “Trust the Law of Averages, stay consistent and go contact 100 more people.” So I go out and contact 100 more people… I made 3 sales from that last group of people contacted, and the law of averages came back to me…
300 people contacted, 3 sales made… 1 sale for every 100 people contacted.
If there is any sentiment or advice I could give to wrap up this report on Marketing, it is this…
Be consistent in your daily marketing efforts - and trust the law of averages to come back to you.
You can find one of the best resources available online today for Marketing Skills in the A.I.M. Wealth Strategy, and in the Free Marketing Training Video course offered as one of the 9 recommended resources. Click Here for the A.I.M. Newsletter.